How to Choose a Hydrating Serum
June 26, 2026 • Formulation Team
A good hydrating serum should fit both the skin type and the rest of the routine. Lightweight textures often suit layered routines, while richer formulas may feel more comfortable in dry environments.
Read the complete formula
Look beyond one featured ingredient. Humectants attract water, while emollients and barrier-supporting ingredients help skin feel smoother and more comfortable.
Consider the packaging
Airless pumps and well-designed droppers can improve ease of use and help protect formulas during their intended shelf life.
